ITB India 2025 Launches New Theme: The Business of Experience

Mahesh Chandra - Delhi

ITB India returns for its fourth edition from 2 – 4 September 2025 at the Jio World Convention Centre, Mumbai, under the theme “The Business of Experience: Curated Travel for Targeted Growth.” Co-located with MICE Show India and Travel Tech India, the event offers a powerful B2B platform spotlighting personalized, experience-driven travel solutions tailored for the Indian and South Asian markets. The Theme launch was held today at Le Meridien, New Delhi.

With 400+ exhibitors, 600+ qualified buyers, and over 8,000 attendees expected, ITB India 2025 will present niche travel experiences—from wellness escapes and cinematic journeys to spiritual and cultural explorations. Key participants include tourism boards from countries such as India, Italy, Japan, Malaysia (Sarawak), Kenya, and Sri Lanka, alongside leading hotels, DMCs, airlines, and travel tech providers.

“India and South Asia are evolving into experience-first travel markets. ITB India 2025 is a catalyst for innovation and strategic partnerships to meet this growing demand,” said Darren Seah, Executive Director, Messe Berlin Asia Pacific.

ITB India 2025 will spotlight several standout features designed to bring its theme of curated travel to life. Experience Zones will offer immersive showcases where attendees can sample local cuisines, explore wellness therapies, and experience destinations through virtual reality. The Buyer Elite Programme, supported by leading associations like ADTOI, ATOAI, NIMA, and TIA, will facilitate targeted matchmaking between exhibitors and high-quality buyers. A special focus will be on Indian Film Tourism, featuring panel discussions, B2B meetings, and partnership opportunities with production houses to explore cinema-inspired travel. Complementing these is a dynamic conference programme that will cover cutting-edge topics such as AI-driven personalization, measuring ROI from curated experiences, and sustainable travel strategies tailored to today’s experiential traveller.

Early Bird Offer: Exhibitors can enjoy discounts until 15 July 2025; trade visitors benefit from Super Early Bird rates until 25 July 2025.

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