Chief Minister inaugurated the 'House of Himalayas' outlet

Mahesh Chandra - Delhi

Uttarakhand's traditional heritage and organic products got a new platform in the national capital

Chief Minister Shri Pushkar Singh Dhami inaugurated the outlet of 'House of Himalayas' at Uttarakhand Niwas Complex in New Delhi. This outlet will become a powerful medium to present the traditional heritage and organic products of Uttarakhand in an organized form in the national capital. Through this, not only the rich folk culture of the state will be brought to the country, but local products will also get new markets.

The Chief Minister said that this initiative is the result of the vision of the state government, which aims to give global recognition to the natural and handmade goods produced in the mountainous regions. This step will strengthen the rural economy and also provide new opportunities to local artisans and craftsmen.

Keeping in mind the Chardham Yatra, the state government has set up attractive floor standing units and retail carts at more than 13 prominent places to promote the sale of local products at pilgrimage and tourist places like Naini Saini Airport, Pantnagar Airport, Dehradun Helipad, GMVN Shri Kedarnath, Badrinath, Harshil, Guptkashi, Kaudiyala, Mussoorie, Parmarth Niketan (Rishikesh), Snow Crest (Badrinath), ATI (Nainital) and Centria Mall. These retail carts are becoming the center of attraction for devotees and tourists. Apart from this, the process of setting up retail carts is also in progress at prestigious institutions like Marriott Mussoorie, Taj Dehradun, FRI and LBSNAA and Delhi Haat in the national capital. This initiative is not only giving national and international recognition to local products, but is also strongly presenting the rich cultural heritage and craftsmanship of Uttarakhand.

Secretary Rural Development Mrs. Radhika Jha said that the 'House of Himalayas' brand has created a special identity on the basis of its quality in a short time. Its products are available on houseofhimalayas.com as well as on major e-commerce platforms like Amazon and Blinkit. Now this brand is also making its presence felt in major hotel chains. With the aim of promoting the cultural and traditional identity of Uttarakhand and connecting high-end tourists with local products, strategic partnerships have been made with reputed hotels like Taj (Rishikesh,

Ramnagar), Hyatt Centric, Hyatt Regency (Dehradun), Marriott (Ramnagar), Westin (Narendranagar) and JP Group (Mussoorie). Under this initiative, retail carts of 'House of Himalayas' have been set up in various major hotels of the state, which are providing direct availability of special handmade and organic products of Uttarakhand to the tourists. This step is not only encouraging local producers and artisans towards economic empowerment, but is also an important initiative towards sustainable tourism and self-reliant Uttarakhand.

The concept of the 'House of Himalayas' brand was first presented by Prime Minister Shri Narendra Modi during the Global Investors Summit 2023. Under this brand, special products of Uttarakhand like Buransh Sharbat, wild honey, mountain pulses, traditional spices, handmade clothes and other organic materials will now be able to reach the major cities of the country in a systematic form.

On this occasion, Secretary Rural Development Smt. Radhika Jha, Resident Commissioner of Uttarakhand Shri Ajay Mishra and other officials were present.

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